The world’s largest Starbucks Reserve Roastery opens in Shanghai tomorrow, a store the company also describes as its “most beautiful”.
At 2700sqm (nearly 30,000sqft) the store is twice the size of the Seattle Starbucks Reserve Roastery flagship. It features three coffee experience bars, the largest 27m long. The coffee bar was handcrafted by premiere Chinese artisans and references the unique roasting curve of individual coffee beans.
China is Starbucks’ fastest-growing market with a new store opening every 15 hours. The US coffee chain has been in China for more than 18 years and now has more than 3000 stores across 136 cities. More than 600 of those are in Shanghai.
The ambitious store expands Starbucks’ core offer, with more than 100 beverages on the menu, including Teavana tea infused with nitrogen and a new take on tea brewing with the Steampunk, which uses steam to extract unique flavors from each tea leaf.
Starbucks says the design is unique and will not be repeated elsewhere. Key design features include a ceiling consisting of 10,000 handmade wooden hexagon-shaped tiles inspired by the locking of an espresso shot on an espresso machine.
At the store’s entrance, mirroring the signature copper cask at the inaugural Starbucks Reserve Roastery in Seattle, customers will be greeted by the sight of a two-story, 40-ton copper cask adorned with more than 1000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and its Reserve concept. The cask has a practical purpose, as well – connecting to the three coffee bars with pneumatic copper piping, replenishing all the roasted Starbucks Reserve coffee silos.